Advertisers are focused on “Omnichannel”. Omnichannel is a recognition that today’s market is full of many media opportunities to do media outreach. Audience affinity is harder to track as the fragmentation of devices is further split into applications, channels and social networks.
This is the new digital reality! People are spending more time online than in bed. While we are connected all the time, we are not on the same device or in the same place. Sometime we are socially exposed on Facebook, LinkedIn, or Twitter. Others times we are visually inspired with on demand TV, the Web and YouTube. And of course when we are mobile we use or phone to hear the radio, play smartphones and text with friends.
While agencies look to connect with individuals everywhere, the use of AdJumps enables continuity and context.