Nearly half (3.4 B) of the people on earth are connected through the Internet and of that over 80% use a cellular device to do it. At the heart then of their connectivity is the concept of personal communication. Yet when it comes to advertising it still resembles a TV broadcast model.
Apps like WhatsApp, Skype and other social networks are designed for personal posting and casual conversation. Yet the ad world has been stuck with the model of calls to action.
AdJumps is about Calls to Interaction, using the latest web communication models including chat bots to directly reach engage and inform users in real dialogue.