{"id":267,"date":"2017-06-23T08:14:27","date_gmt":"2017-06-23T08:14:27","guid":{"rendered":"http:\/\/adjumps.net\/?p=267"},"modified":"2023-01-13T18:28:05","modified_gmt":"2023-01-13T18:28:05","slug":"smart-insights-points-to-digital-doughnut-episerver-report","status":"publish","type":"post","link":"https:\/\/adjumps.net\/index.php\/2017\/06\/23\/smart-insights-points-to-digital-doughnut-episerver-report\/","title":{"rendered":"Smart Insights points to Digital Doughnut EPiserver report"},"content":{"rendered":"<blockquote><p><a href=\"http:\/\/www.digitaldoughnut.com\/\">Digital Doughnut<\/a>, <a href=\"http:\/\/www.episerver.com\/\">EPiServer<\/a>\u00a0surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies.<\/p>\n<p>Below you will find some key findings from the report, as well as examples of companies who are successfully providing a more seamless experience for users.<\/p>\n<p>Over the last five years, the way that brands are communicating with their customers has fundamentally changed. Instead of adopting a single-channel, or even multichannel approach, businesses must now offer a truly seamless experience across all devices. Rather than tailoring their approach to multiple individual touch-points, the latest digital marketers are breaking down these out-dated silos and are providing customers with a single coherent view of their brand &#8211; <em>delivering the right message, at the right time, and to the right person.<\/em> Due to its \u2018omnipresent\u2019 nature, this highly effective strategy has widely become known as \u2018omnichannel marketing\u2019.<\/p>\n<p>While omnichannel marketing has been widely discussed within both the digital and ecommerce community, our new research suggests that many marketers still feel uncertain about their ability to offer a <em>truly\u00a0<\/em>omnichannel approach. Although <strong>95%<\/strong> of marketers agreed that some form of multichannel strategy is important for their organisation, only <strong>39% <\/strong>felt they had the ability to recognise where a prospect was on the customer journey. In addition to this, <strong>27% <\/strong>of marketers claimed to lack confidence in their ability to deliver \u201cthe right message, at the right time, to right prospect\u201d.<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-268 aligncenter\" src=\"http:\/\/adjumps.net\/wp-content\/uploads\/2017\/06\/smartinsights-300x157.png\" alt=\"\" width=\"628\" height=\"329\" \/><\/p><\/blockquote>\n<p>You can find the full Smart Sights Article <a href=\"http:\/\/www.smartinsights.com\/online-brand-strategy\/multichannel-strategies\/barriers-to-multichannel-marketing-success-and-how-to-overcome-them\/?utm_source=enews&amp;utm_medium=email&amp;utm_campaign=enews_June_23rd_2017&amp;utm_content=basic\/\">here<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-268 aligncenter\" src=\"http:\/\/adjumps.net\/wp-content\/uploads\/2017\/06\/smartinsights-300x157.png\" alt=\"\" width=\"628\" height=\"329\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Doughnut, EPiServer\u00a0surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies. Below you will find some key findings from the report, as well&hellip; <br \/> <a class=\"button small blue\" href=\"https:\/\/adjumps.net\/index.php\/2017\/06\/23\/smart-insights-points-to-digital-doughnut-episerver-report\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12,14,21,25],"class_list":["post-267","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital-donut","tag-episerver","tag-personalization","tag-smartsights"],"_links":{"self":[{"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":1,"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/posts\/267\/revisions\/344"}],"wp:attachment":[{"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adjumps.net\/index.php\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}