Month: June 2017

Can OnLine Ads Get Permission Marketing in the Mix

Seth Godin, back in 1999 wrote a book about Permission Marketing. ¬†It represented new ways to market where the customer asked you in to the mix. For B2B this was revolutionary! It downsized many sales teams and outbound call centers. However, it pointed to a focal point, where getting the word for customers to find…
Read more


June 27, 2017 0

Connecting the Touch Points of Personalization

Looking at the surveys at the beginning of 2017 makes me feel like the respondents are like Bono from U2 singing “I Still Haven’t Found What I’m Looking for” However, the longest journey begins with a single step and over 84% have not implemented an advertising personalization strategy according to eMarketers white paper “Right Message,…
Read more


June 24, 2017 0

Smart Insights points to Digital Doughnut EPiserver report

Digital Doughnut, EPiServer¬†surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies. Below you will find some key findings from the report, as well…
Read more


June 23, 2017 0