Connecting the Touch Points of Personalization
Looking at the surveys at the beginning of 2017 makes me feel like the respondents are like Bono from U2 singing “I Still Haven’t Found What I’m Looking for”
However, the longest journey begins with a single step and over 84% have not implemented an advertising personalization strategy according to eMarketers white paper “Right Message, Right Time, Right Target Roundup” (sponsored by IBM).
But while they may not have it figure personalization out, according to Adobe’s Digital Intelligence Briefing 71% of their respondents see it has to doe with “optimizing the customer journey across multiple touch points”.
Adjumps does this by integrating a communications client in the advertising model that allows for context to be associated with viewer and recognize the users continued interests.
What is fascinating is that even though millenials use ad blockers they are very open to the idea of personalization. However, they feel that personalization is rudimentary and not very good at this point. Adobe suggests the issue lies in the data gathering.
I would suggest its in building the continuity.