Tag: Personalization

Connecting the Touch Points of Personalization

Looking at the surveys at the beginning of 2017 makes me feel like the respondents are like Bono from U2 singing “I Still Haven’t Found What I’m Looking for” However, the longest journey begins with a single step and over 84% have not implemented an advertising personalization strategy according to eMarketers white paper “Right Message,…
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June 24, 2017 0

Smart Insights points to Digital Doughnut EPiserver report

Digital Doughnut, EPiServer surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies. Below you will find some key findings from the report, as well…
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June 23, 2017 0